Mark Cuban

2 min read · Jan 26, 2024
New Power Labs

In a highly shared thread on X, Mark Cuban explains to Elon Musk the business case for equity, diversity, and inclusion. Here’s our recap:  

“Good businesses look where others don't, to find the employees that will put your business in the best possible position to succeed.” — Mark Cuban
Diversity is good for business. 

• Successful businesses stand out by seeking talent in unconventional places. People from diverse backgrounds are systemically excluded from hiring and promotion considerations. There is an opportunity to unlock diverse talent.

• “We live in a country with very diverse demographics. In this era where trust of businesses can be hard to come by, people tend to connect more easily to people who are like them. Having a workforce that is diverse and representative of your stakeholders is good for business.” — Mark Cuban

“Equity is a core principle of business. Put your employees in a position to succeed.” — Mark Cuban
Equity is good for business.

• Treating employees with equity means acknowledging and leveraging their unique strengths. Management's commitment is crucial. When done right, this not only boosts retention but also unleashes the full potential of the workforce. 

“Great companies create environments that reduce unnecessary stress of their  employees, which in turn increases productivity.” — Mark Cuban
Inclusion is good for business. 

• A workplace that fosters inclusivity creates a stress-free environment, allowing employees to focus on their strengths. This is the key to improving productivity and building a resilient workforce.

“When companies do DEI well, you see a well-run, successful company.” — Mark Cuban
Equity, diversity, and inclusion should be seen as a core competency of a business. 

• When seen as a check-box exercise, companies do not unlock the resources needed to properly implement equity, diversity, and inclusion principles. This results in policies and training programs that are inefficient and ineffective. 

• Companies that put genuine effort into embracing equity, diversity, and inclusion principles build stronger, healthier, and more functional businesses. It's an investment that pays off in the long run.

“The loss of DEI-phobic companies is my gain.” — Mark Cuban

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